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LifeLink® of Florida Teams Up with The Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) to Launch New National Observance: Donate Life ECHO

TAMPA, FL — (July 12, 2015) — LifeLink® of Florida is joining forces with the Association for Multicultural Affairs in Transplantation (AMAT) and Donate Life America (DLA) to launch “Donate Life ECHO,” a new national observance designed to reach multicultural communities. ECHO, which stands for: Every Community Has Opportunity, is being launched to bolster engagement with African American, Asian/Pacific Islander, Latino, and other multicultural communities.

The ECHO campaign has two objectives: to focus on the power of sharing one’s personal decision to register as an organ, eye and tissue donor with members of an individual’s community; the second is to encourage registered donors to ask members of their personal networks and extended communities to register as donors. Through the ECHO concept of repetition—with people sharing the life-affirming message of donation within their community—more lives will be saved and healed.

“Currently, the national transplant waiting list boasts more than 123,000 individuals awaiting a lifesaving transplant with more than half representing multicultural communities,” says Ruth Duncan Bell, Senior Vice President, LifeLink. “Echoing the message of organ and tissue donation will result in more lives being saved.”

The two-week observance will be held during the second and third full weeks in July. This year’s inaugural observance will be held July 12 – July 25. The need for increased education efforts and new strategic approaches is a critical step toward increasing the number of registered donors in multicultural communities.

In Florida, more than 5,500 individuals are awaiting an organ transplant and thousands of others are in need of gifts from a tissue recipient. Help end their wait. ECHO the message of organ and tissue donation in your community and encourage individuals to sign up to be a donor. For more information about organ and tissue donation or to register as a donor online, visit www.DonateLifeFlorida.org.

About LifeLink of Florida:

LifeLink of Florida is the organ and tissue recovery organization that serves west and southwest Florida. LifeLink collaborates with hospitals, medical professionals, other agencies (such as medical examiners and law enforcement) and the public to increase awareness of the growing need for organ and tissue donation. LifeLink medical professionals are on call 24 hours a day, 7 days a week.